About Us

Background Information

Furniture Direct International, popularly known as (FDI) is a wholly Zimbabwean Company, which was started by its current Managing Director. Jacob Esau Senior in 2010, and it traded under Kubams Commercial Holdings which was later registered as a separated Legal entity in 2013 (Furniture Direct International).

Quality Policy

At FDI, It is our aim to provide to customers a quality product and services that meets their needs and expectations, in a cost effective and professional manner. To achieve and maintain the required quality and ensure adherence to foremost requirements and industry standards for service and delivery of our products. At FDI we have the Ultimate responsibility for finest and international quality standards for entire product range. We shall continuously upgrade our product and service quality communication facilities and the skill sets to meet customer expectations efficiently.

The Vision

Establish a multi-nationally preferred innovative and leading Furniture Manufacturing Company that seeks to satisfy the consumer needs.

Our Pledge

Our Cooperate mission is to be the major player in the Furniture Manufacturing Sector specializing in both commercial and domestic sectors.
In fulfilling our vision we ensure that we Manufacture the best quality furniture products at a relatively lower price so as to provide the service directly to the consumer. We provide better pricing structures and efficiency is in our services. We retain dedicated and skilled innovative employees who are willing to help us achieve the Vision through consistency and Quality improvement in all products.

Our Belief

  • Excellence
  • Professionalism
  • Affordability
  • Integrity


“With Maturity comes Experience” and through experience we have built a name and expertise and we stand proud of having remained consistent, reliable and efficient.


Time is money…we do not waste a valuable resource thus we deliver all jobs within the agreed time frame.


“A sub-standard today can be a standard tomorrow”, we ensure in all our business ethics that we commit to quality service and products delivery.


“A good name is better than riches” we value our reputation and business relations over unjustified gain thus we yearn to maintain sustainable relationships with our clients.